Privacy Policy

Lifetime Creations, Inc. (“Lifetime Creations”, “we” , or “us” as the context may require) takes your privacy seriously. Our policy is clear: we collect no personally identifiable information about you when you use the Lifetime Creations website (the “Site”) unless you provide that information to us. Unless we have your authorization or are required to do so by law or other extraordinary circumstances, we will not share with any third party the personally identifiable information that we obtain from you.


This Privacy Policy (the “Policy”) covers our treatment of information we collect when you use any Lifetime Creations web site (including, but not limited to, (the “Website”). This policy does not describe information collection policies on websites not provided by Lifetime Creations, including those linked to from the Website. It also does not cover information you may choose to share with other users of the Website. For purposes of clarity, this Privacy Policy does not cover the manner in which Etsy or Amazon collects or uses your information.


We do not collect any personally identifiable information about you other than that which you affirmatively choose to submit to us, such as your e-mail address, postal address and name.

From time to time we automatically collect certain non-personally identifiable information when you visit the Website, such as the IP address of your computer, geolocational information from your Mobile Device (collectively “Geolocational Information”), the time and date of your visit, the pages that you access, and the number of times you return to the website. This information is not used to identify you, but is used in the aggregate for our internal marketing and similar purposes. This process may involve the automatic placement of a small, removable text file (commonly referred to as a “cookie”) on your computer’s hard drive.

In order to provide certain services to you through our website, we may, at your consent, collect Geolocational Information as defined above from your Mobile Device, your wireless carrier, your browser, or certain third-party service providers. You may decline to allow us to collect such Geolocational Information, in which case Lifetime Creations will not be able to provide certain Services to you. Because your Geolocational Information is subject to abuse by others, please be sure to manage your Mobile Device and privacy preferences on the Services on an ongoing basis.


We may use the personally identifiable information we collect to communicate with you from time to time on topics that we believe may be of interest to you.

You may notify us of any changes in your personal information, or request that such information be removed from our records by e-mail to Please be aware, however, that if you choose to have your personally identifiable information removed from our records, you will no longer be able to receive certain updated information from Lifetime Creations, or participate in various functions of the Website.


We collect information directly submitted by you and may automatically collect the types of information outlined above through cookies and other technologies. We and our third-party service providers use these cookies and similar technologies to analyze trends to track information about your use of our Site or Services and gather demographic information about our user base as a whole. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).

You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our websites or service. By continuing to use our Site and Services, you are agreeing to our use of cookies as described in this Policy.

What is a Cookie? Cookies are small files that are placed onto your device (e.g., computer, smartphone or other electronic device) that store information when you visit a website. Pixel tags (also called web beacons, clear gifs, or tags) are a similar technology that consists of small images or snippets of code that can help the website owners learn how you interact with websites and emails. Some cookies allow us to make it easier for you to navigate our Site and Services, to deliver relevant local resources, remember browser preferences, and improve our visitors’ experiences on the site. There are two types of cookies: session and persistent cookies.

Session Cookies: Session cookies exist only during an online session. They are typically deleted from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site or a Service. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.

Persistent Cookies: Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity. 

Disabling Cookies: Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function. To learn more, visit cookies.

Third Party Analytics

We use automated means to evaluate usage of our Site. We use these tools to help us improve our performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties.

We use Google Analytics on the Site to collect usage data, to analyze how users use the Site and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit 

Google Ads: Using Google Ads code we are able to see which pages helped lead to sale. This allows us to make better use of our paid search budget.

Facebook and Instagram Ads: We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.


We may disclose information about you to third parties if we have a good-faith belief that we are required to do so by law or legal process, to respond to legal claims, or to protect the rights, property, or safety of Lifetime Creations or others.

In order to provide our services and administer certain promotional programs, we may disclose your Personal Information and Other Information to our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs.

In an ongoing effort to better understand our users, we may analyze the Geolocational Information and other non-personally identifiable information in aggregate form in order to operate, maintain, manage, and improve the Services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and Services to current and prospective business partners and to other third parties for other lawful purposes.

We may employ other companies and individuals to perform functions on our behalf. Examples may include providing marketing assistance, information technology support, and customer service. These other companies will have access to the personally identifiable information you submit, the Billing Information, the Geolocational Information, and other Information only as necessary to perform their functions and to the extent permitted by law.

We may share some or all of the personally identifiable information you submit, Billing Information, Geolocational Information, and other Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.

We may disclose information about you to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion Lifetime Creations’ assets. The successor organization’s use and disclosure of your personally-identifiable information will continue to be subject to this Privacy Policy unless (i) a court orders otherwise, for example a bankruptcy court; or (ii) the successor organization gives you notice that your personally-identifiable information will be subject to the successor organization’s own privacy policy, along with an opportunity for you to opt out (which may cause you not to be able to continue to use the Website). If you submit personally-identifiable information after such a transfer, that information may be subject to the successor entity’s privacy policy.


The Website is not directed to children under 13 years of age, and children under 13 years of age shall not use the Website to submit any personally identifiable information about themselves.


Do Not Track.  Some internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals.  Since uniform signals have not been adopted, we do not current process or respond to “Do Not Track” or “DNT” signals.

California’s Shine the Light law. California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties’ direct marketing purposes. If you are a California resident and would like to request more information under the California Shine the Light law, you can email us at


We store personal information about website visitors and subscribers within the United States.  As a US-based company, to facilitate our operations, we may transfer and access such personal information from the United States, and other countries where our trusted third-party vendors may reside.

If you are visiting our Site or use our services from the EEA or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your personal information to the United States and other jurisdictions in which we operate. By providing your personal information, you consent to any transfer and processing in accordance with this Policy.


Lifetime Creations may revise and update this Privacy Policy at any time. We will notify you by email at the address we have on file, if any, if there are any material changes to this Privacy Policy. Your continued use of the Website after receiving notice of any changes in this Privacy Policy will mean you accept those changes.


This Privacy Policy was last updated on, and is effective as of, January 11, 2022.


Any questions or concerns pertaining to this Privacy Policy should be directed in writing or via email to:

Lifetime Creations
8203 Taney Place, Suite A
Merrillville, IN 46410