Privacy Policy

Effective Date: May 15, 2025

Lifetime Creations, Inc. (“Lifetime Creations”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you access or use our Services (as defined in our User Agreement), including when you interact with us online, make a purchase, or otherwise engage with us.

1. Scope of This Privacy Policy. This Privacy Policy applies to the Services to the extent that they involve the collection of personal information. It does not apply to: (1) third-party platforms where Lifetime Creations products are sold (e.g., Amazon, Etsy); or (2) other websites or services not operated by us or not covered under the Services as defined in the User Agreement.
2. Information We Collect. We collect personal information from and about you in a variety of ways when you use the Services:

Category	Examples
Identifiers	Name, email, postal address, phone number, account credentials
Commercial Information	Order history, products viewed or purchased
Device and Usage Data	IP address, browser type, device ID, operating system, access times
Geolocation Data	Approximate location based on IP address or device settings
Payment Information	Credit card or billing data (processed by third-party payment providers)
Inferred Preferences	Data about your interests or preferences derived from usage

    We do not knowingly collect Sensitive Personal Information as defined under applicable U.S. privacy laws, except when required for processing payment securely through our providers.

3. How We Collect Information. We collect personal information from the following sources:

• • Directly from You: When you place an order, sign up for email updates, or interact with our customer service.
  • Automatically: Through cookies and tracking technologies when you interact with the Services.
  • From Third Parties: Such as advertising and analytics providers, or platforms where you engage with our ads or content. More information regarding this collection appears below.

4. Purpose of Collection. We use the personal information we collect for the following purposes:

• • To fulfill orders and provide the Services.
  • To communicate with you about your purchases or inquiries.
  • To personalize your experience, including product recommendations.
  • To manage and analyze usage trends and performance.
  • To detect and prevent fraud or abuse.
  • To comply with legal obligations and enforce our agreements.

5. Use of Cookies and Similar Technologies. We use cookies, pixels, and similar tracking tools to:

• • Authenticate users.
  • Remember user preferences.
  • Analyze usage behavior and performance.
  • Enable personalized advertising.

    You can manage cookie settings via your browser. Disabling cookies may limit your ability to use certain features of the Services.

6. Sharing With Third-Party Services and Technologies. We do not sell your personal information for monetary consideration. However, in the course of providing the Services, we engage with a variety of third-party service providers and technologies. These third parties may collect or receive information about your interactions with the Services, either directly or through the use of cookies, tags, and other tracking technologies. This section explains how and why we use these third parties, and how you can interact with these third party services:

    Analytics and Tag Management

    We use analytics tools to help us understand how users interact with our Services, so we can improve performance and user experience:

• • Google Analytics 4 – Collects site usage data including page views, time spent, referrer URLs, and general geographic information.
  • Google Tag Manager – Facilitates the management of marketing and analytics tags across our Services.

    To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout

    Advertising and Retargeting

    We use third-party advertising technologies to deliver targeted ads and measure the performance of our campaigns:

• • Google Ads – Tracks how visitors interact with ads and enables remarketing.
  • Facebook Pixel – Collects data for targeted advertising on Facebook and Instagram.
  • Pinterest Tag – Tracks conversions and supports remarketing for Pinterest ads.

    These services may track your online activity over time and across third-party websites. You can opt out of interest-based advertising via: https://optout.aboutads.info

    User-Generated Content and Reviews

    We use Judge.me to collect and display customer reviews. When you leave a review, Judge.me may collect personal information you voluntarily provide (e.g., name, review content). Judge.me may also use cookies to operate its widget and gather performance metrics. Learn more about their privacy practices at: https://judge.me/privacy

    E-commerce Platform and Hosting

    Our website and e-commerce infrastructure are hosted by BigCommerce, which supports order processing, checkout, and account management. BigCommerce may collect and process your information in connection with these services. More details are available in their privacy policy: https://www.bigcommerce.com/privacy

    Payment Processing

    We use PayPal powered by Braintree to process credit card and PayPal payments. Your payment information is transmitted securely and is not stored on our servers. For information on how PayPal/Braintree handles your data, visit:

• • PayPal: https://www.paypal.com/webapps/mpp/ua/privacy-full
  • Braintree: https://www.braintreepayments.com/legal/braintree-privacy-policy

    Embedded Content and Media

    Some pages on our Services may include embedded videos from YouTube (a Google service). YouTube may collect viewing data or place cookies when you interact with embedded media. You can learn more about Google’s data practices at: https://policies.google.com/privacy

    Fonts and UI Enhancements

    We use Google Fonts to enhance the visual presentation of our Services. These fonts are loaded from Google's servers and may involve the transfer of your IP address and browser information to Google.

    Other Third Party Sharing

    We may share your information with third parties in specific situations to support our business operations and legal obligations. This includes shipping carriers such as UPS, USPS, and FedEx to ensure the delivery of products to you. We may also disclose information to legal or regulatory entities when required to comply with applicable laws or to protect our legal rights. Additionally, in the event of a business transfer, such as a merger or acquisition, your information may be shared with successors to facilitate the transition.

7. Retention of Personal Information

    We retain personal information as long as necessary to provide the Services, fulfill transactions, meet legal requirements, and resolve disputes. The specific duration may vary depending on the nature of the data and applicable laws.

8. Your Privacy Rights. Residents of certain U.S. states—including California, Colorado, Virginia, Connecticut, and Utah—may have specific rights with respect to their personal information:

Privacy Right	Description
Right to Know	Request the categories and specific pieces of personal data collected
Right to Access	Obtain a copy of your personal data in a usable format
Right to Delete	Request deletion of your personal data, with certain exceptions
Right to Correct	Request correction of inaccurate information
Right to Opt-Out of Sharing	Prevent sharing of data for targeted advertising
Right to Appeal	Appeal denial of a prior privacy request (in applicable states)

     To request that we take action consistent with the rights you may have under the law where you reside please email us at support@lifetimecreations.net. If applicable law requires us to take certain action as you request, we will undertake commercially reasonable steps to fulfill such requests. We do not discriminate against users for exercising their lawful privacy rights.

9. Your Choices. You have several choices about how your information is used:

• • Opt Out of Email Marketing: You may unsubscribe at any time via the link in marketing emails.
  • Cookie Settings: You may disable cookies in your browser settings as provided above.
  • Targeted Advertising: You may opt out of sharing for cross-context behavioral advertising through cookie preference tools or ad settings in your device or social platforms.

10. Do Not Track Signals. Our Services do not currently respond to “Do Not Track” (DNT) signals from web browsers, due to the lack of a consistent industry standard.
    
    
11. Children’s Privacy. Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it promptly.
    
    
12. International Users. Our Services are operated in the United States. If you access the Services from outside the U.S., you consent to the transfer, storage, and processing of your personal information in the U.S. and other locations where our service providers operate.
    
    
13. We take reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure.
    
    
14. Changes to This Policy. We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Services, where required by law. The updated Policy will include a new effective date.
    
    
15. Contact Us. If you have questions or wish to exercise your privacy rights, please contact us at:

Lifetime Creations, Inc.
8203 Taney Place, Suite A
Merrillville, IN 46410
support@lifetimecreations.net